Iv San Bernard SRL opened its headquarter in Spain on 2 July 2022. Founded in 1995 by Mirco Aringhieri, SPAIN current president of the Board of Directors, the Italian company, specialist and pioneer in animal cosmetics, today aims to become a landmark in dog grooming in Spain. IV San Bernard has landed in Spain. Specifically, in the industrial area of Santiga, in Barberà del Vallès (Barcelona), few meters away from the AP-7 motorway and few kilometers from the Catalan capital, which makes it an “excellent location for fast transport”. The 1.000 m2 premises comprise a 500 m2 logistics warehouse and the remaining 500 m2 for offices, showrooms, and training rooms. On the occasion of the opening ceremony of this new center, the group presented the new product line ‘The Best’, featuring six shampoos, six conditioners and six perfumes, to an audience of about two hundred Spanish grooming professionals, several renowned Italian hairdressers as well as some company’s professionals. Created by Mirco Aringhieri, “this product line stands out for its aroma, the ingredients in its formula and its packaging”, said Monique Van de Ven, international technician of Iv San Bernard, who was responsible for advertising the new line. “It has already been very successful all over the world, so it will be appreciated also in Spain” said the expert. The main purpose of the company’s landing in Spain is to offer prompt attention and service to customers in an efficient way, together with professional training. “We like our customers to be well trained in order to be able to apply and sell our products in the best possible way and we are strongly committed to boosting the brand positioning in Spain, a country with a strong potential. Iv San Bernard is one of the most acknowledged brands globally as regards canine and feline cosmetics. With almost thirty years of experience, and thanks to the contribution of numerous experts, it has developed a wide range of lines of cosmetics for animals, ranging from products for maintenance to those for shows and exhibitions, divided into categories according to hair types, treatments or more traditional or innovative ones. Therefore, it produces and markets everything from shampoos to bathtubs, from tables or vacuum cleaners to accessories such as scissors, dryers or combs. “We currently have fifteen cosmetic lines and two hundred and fifty-nine product references.” The constant attention to new trends enabled the group to specialize in the production of high-quality grooming equipment, as well as in the creation of a line of