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HP DOG STYLE fashion magazine GERMANIA.qxp_HP BB Fashion 2021  18/11/22  14:50  Pagina 2







            FELLGESUND








            At the beginning of 2005 my wife and I got to know the products
            of the company Iv San Bernard through family ties. A short time
            later, with Mirco’s approval, we took over the sale of these
            products.

            We developed an online shop in order to be able to present
            the variety of available ISB product lines, their description and
            application in an understandable and permanently available
            way. Both our existing customers (initially mostly groomers)
            and new customers benefited from this. In 2005 we learned a
            lot about the products and their quality, which was deepened
            in conferences and seminars. This further training helped us in advising our existing customers and acquiring new
            customers. Our online shop has been constantly further developed technically and product-wise and, in our experience,
            now serves customers as a welcome guide to the ISB products. The use by private customers, groomers and breeders
            has grown noticeably in the last 2 years. The same applies to increased product advice requested by telephone, which is
            costly but has a predominantly positive result through orders.

            In 2015 we parted ways because our sales partner had decided on another manufacturer. For us, however, the question of
            giving up did not arise, because:
            The customer loyalty that has grown over the years, partly on a personal level, the support you are used to from us and
            the high quality of the ISB products prompted us to maintain the business relationship with Iv San Bernard. Mirco gave us
            his approval for this decision.

            We have been running the company and online shop under the name FELLGESUND since 2015 in order to clearly e have been running the company and online shop under the name FELLGESUND since 2015 in order to clearly
            W
            distinguish ourselves from previous history and possible confusion.

            In the years that followed, our customer base grew gratifyingly. In 2021, the the years that followed, our customer base grew gratifyingly. In 2021, the
            In
            peak of the corona infection, we achieved the best result in our company’s of the corona infection, we achieved the best result in our company’s
            peak
            history.
            history. Society inevitably became more domestic, companionship with dogs was Society inevitably became more domestic, companionship with dogs was
            rediscovered. The demand for dogs was correspondingly high and thus also after The demand for dogs was correspondingly high and thus also after
            rediscovered.
            care products.
            Unfortunately,
            Unfortunately, this year we have learned a noticeable reluctance of our existing this year we have learned a noticeable reluctance of our existing
            customers and new customers, especially breeders, private customers but also and new customers, especially breeders, private customers but also
            customers
            groomers.
            groomers. As our customer surveys revealed, there were a variety of reasons As our customer surveys revealed, there were a variety of reasons
            given for this, which always resulted in the same result. The drastically increased for this, which always resulted in the same result. The drastically increased
            given
            inflation, the explosion in energy prices, supply bottlenecks that cannot be ruled the explosion in energy prices, supply bottlenecks that cannot be ruled
            inflation,
            out
            out in winter, the never-ending killing and devastation in the Ukraine war, the in winter, the never-ending killing and devastation in the Ukraine war, the
            political upheavals worldwide.

            This means that the dog comes to the groomer less often, is bathed less often means that the dog comes to the groomer less often, is bathed less often
            This
            and breeders get nearly nothing. We are not exempt from this development.breeders get nearly nothing. We are not exempt from this development.
            and
            The fact that we still don’t give up is the prospect of better times, the excellent fact that we still don’t give up is the prospect of better times, the excellent
            The
            ISB products that are praised by customers and recommended to others, the products that are praised by customers and recommended to others, the
            ISB
            implementation of new ideas for product development and the consistently good of new ideas for product development and the consistently good
            implementation
            cooperation with Mirco and his employees over the years.

                               FELLGESUND - Im Grund 43,
                                                                                        Jochen Schieke
                        40474 Dusseldorf - Deutschland DE







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