Page 2 - Dog Style Fashion Bulgaria
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HP DOG STYLE fashion magazine BULGARIA.qxp_HP BB Fashion 2021  18/11/22  14:47  Pagina 2






            PET LAND LTD











            I have always wanted to have dogs but my father (ex Policeman) didn’t give me the chance. He told me “Once you grow enough you can
            have all the dogs in the world.”. And this is what exactly will happen in this story !
            It all started in 2015, when I have finished University (International relations and security) and was interested in everything related
            to Pomeranians. I bought 1 male who I called - Marc. I wanted to grow him in the best possible way. One day I was looking for quality
            cosmetics for him because he had started to show problems with his coat. I found it, but in the USA. No one was importing it to Bulgaria
            and then I said to myself “You are the man!” After a few months, I tried it and decided that if I want to do something that is also for
            people, I need a company which can sell products. I registered it officially and started. I remember that in the beginning the sales were
            insignificant from a financial point of view and because of that I continued to work in an office of pharmaceutical company (my ex working
            place). From the very beginning I started my journey not as a way to get rich, but as a way to help others, to improve myself.

             BUT the customers were satisfied from my products, they told their friends, friends told other friends. They multiplied, and started to call
            me not only about cosmetics. They asked me about everything related to their dog - how to wash them, how to feed them and like this. So
            I decided to make a Facebook page that would attract all dog owners in Bulgaria, and then a website. That’s how I came to the need to sell
            not only cosmetics, but also brushes, combs, hair dryers, scissors, toys. I also found a great food partner.

            In 2018, I became very interested in animal hairdressing, because part of our assortment was specifically for this type of business.  At
            that time in Bulgaria there were like 12-15 grooming saloons and I was the youngest who wants to sell them something. They didn’t trust
            me at first so I decided to gain the sympathy of the direct clients (owners of the dogs) and they will go to the groomers and ask for them
            to wash and comb their dogs with my products. This worked and soon - the Bulgarian groomers came to me. Meanwhile my dog finally
            revealed his problem with the coat- alopecia. As I speak Russian and English and have friends around the world, I started to look for a
            solution. That’s how I came to ISB. I remember that when I received email from Edoardo inviting me in the HQ  in Empoli I didn’t trust him
            and was bit afraid that I will travel all the way to Italy in waste. But since I opened the door of the HQ, and the Golden dog Olga came and
            lick me at the hand - I knew that this will be my second family.

            I am really happy that because of ISB I grew so much in my field and become professional as
            nobody else in my country. I was the first person who imported ozone therapy for dogs and showed
            that there can be cure. I was the first who started to talk about the problem with the alopecia
            after wrong cut in the saloons. I gained so much admires from clients, groomers, vets that I was
            invited to held seminars abroad.
            My main goal was to help dogs and owners and ISB helped me to start doing it.

            Currently, my business called “Nie,kuchetata” (We, the dogs) works in 4 directions: online and
            physical store for end customers; distribution in saloons, stores and vet clinics; grooming saloon
            which is the most popular in my country, as well as a small academy inside it for current and
            future pet groomers.

            Now I have another male Pomeranian who I saved from customer in our saloon. He also
            has alopecia. But with ISB I am maintaining them correctly and they have fur.

            My plans for the future are to have the biggest ISB Grooming Academy on the
            Balkans. And finally to manage to beg Mirco to make a product line with pure
            Bulgarian Rose oil.

                                                                                                            Toni Georgieva

                  LOZNITSA STREET, 04230 ASENOVGRAD, BULGARY











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        dog-style-magazine-bulgaria                                                                                          18/11/2
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